Make a marketing video
Cut a short promotional video from your own footage on the timeline, caption it, and export a finished MP4. An optional AI-assisted path at the end can generate a first draft of footage if you have a video provider connected.
Before you start
You need to be signed in with a workspace open, and some clips or images ready to import (or plan to record your screen or camera directly in the app). The AI path in step 7 additionally needs a connected provider, see Connecting a provider.
Step 1: Start the video part
Hover the + button in the page tabs and choose Video. A new video part defaults to a full HD, 16:9 canvas and opens a multi-track timeline. If you would rather start with new footage than imported files, record your screen, camera, or both directly, the recording lands straight onto the timeline as a clip the moment you stop, so there is nothing to import afterward. See Video pages.
Step 2: Import your clips
Drag your video, image, and audio files onto the timeline, or open the media browser (Alt+8) to pull in anything already in your media library. Each import lands on its own track; add more tracks from the track list header if you want music, a voiceover, and your footage kept separate. See Timeline and tracks.
Step 3: Cut the rough edit
Trim a clip by dragging its left or right edge, and split it at the playhead with S, or with the razor tool (C) at any point you click. Switch the toolbar's edit-mode button to Ripple for this pass, so every trim or delete closes the resulting gap automatically instead of leaving dead air to clean up later. Reorder clips by dragging them, and move a clip to a different track by dragging it vertically.
Step 4: Add a transition and a quick grade
Select a clip and open the inspector panel on the right.
- Open its Transitions section and set an in and an out transition, for example a Crossfade, with its own duration from 0.1 to 3 seconds.
- Turn on color grading and pick a preset, such as Cinematic Warm, for an instant, consistent look across your footage without adjusting levels by hand.
See Effects, transitions, and color for the full transition and grading catalog, including chroma key and AI background removal if you need to swap a clip's backdrop.
Step 5: Caption it
Select a clip with dialogue or narration and generate subtitles from its audio automatically, choosing a language or leaving it on auto-detect. The result lands on a subtitle track as timed cues you can edit like any other clip. If you already have captions, import an .srt or .vtt file instead. A subtitle track renders directly into the frame whenever it is not muted, mute the track if you want a caption-free export. See Audio, recording, and subtitles.
Step 6: Export to MP4
- Open the export dialog with the export button on the toolbar, or
Ctrl+Shift+E. - Choose MP4 (H.264). It is the format that renders reliably end to end today, the dialog also lists WebM, GIF, WAV, and an image sequence, but those are still being wired up.
- Pick a resolution (1080p Full HD is a solid default), an aspect ratio matching your destination, and a frame rate.
- Pick a quality preset, Standard balances speed and file size, and confirm audio is included if your project has any.
- Start the export and watch the progress bar, or minimize it to a floating popup and keep editing. The file downloads automatically when it finishes, entirely rendered in your browser.
See Video export for the full resolution, aspect ratio, and quality options.
Keyboard shortcuts
| Shortcut | Action |
|---|---|
S | Split the clip at the playhead |
C | Toggle the razor tool |
Ctrl+D | Duplicate the selected clip |
Space | Play / pause |
Alt+8 | Toggle the media browser |
Ctrl+Shift+E | Open the export dialog |
Step 7 (optional): Accelerate a first draft with AI
If you have a video provider connected, Marketing Studio in AI Studio can generate a first cut of footage from a prompt instead of starting from your own clips.
- Open AI Studio and pick Marketing Studio.
- Choose a mode, such as Product Promotion, or open a ready-made recipe from the gallery, filtered by UGC, Product, Commercial, or Trial style.
- Reference a saved subject with
@avataror@productif you have one set up, see Avatars and products, so the studio keeps your presenter or product consistent across the generation. - Optionally click Generate Script to draft a prompt with your chat provider, then edit it.
- Review the cost preview, then generate. The result hands off into video generation using your own provider key and its own per-second cost.
Bring the generated clip back into your project's timeline to trim, caption, and export it exactly as in steps 3 through 6.
Tips
Cut first, style second
Get your clips trimmed and arranged in ripple mode before you touch transitions, grading, or captions. It is easier to apply a consistent look once the edit itself is locked.
MP4 is the export to trust today
Export to MP4 (H.264) for a marketing video you actually need to hand off or publish. The other formats in the dialog are not yet reliable.
Let auto-detect run first
Try language auto-detect on the first pass of auto-subtitles rather than guessing yourself, it is right often enough to save the round trip.