Create a set of social posts
Design one social post on brand, then duplicate and resize it for two or three other platforms instead of starting each one from a blank canvas.
Before you start
You need to be signed in with a workspace open. A brand kit is optional but useful here, this tutorial reuses colors and a logo across every size you make.
Step 1: Start from a size
From the dashboard, pick the Social Post format tile for a square 1080 x 1080 canvas, the default for feed posts on most platforms. See Product types and sizes for the full dimension table if you would rather start from a specific platform's preset. You can also open Templates (Alt+1), stay on Post mode, and browse the Social Post category for a starting layout instead of a blank canvas.
Deciding your set up front saves a resize later. A common starting set:
| Platform | Preset | Orientation |
|---|---|---|
| Instagram, Facebook feed | Instagram Post, 1080 x 1080 | Square |
| Instagram, TikTok story | Instagram Story, 1080 x 1920 | Vertical |
| LinkedIn feed | LinkedIn Post, 1200 x 627 | Landscape |
| YouTube thumbnail | YouTube Thumbnail, 1280 x 720 | Landscape |
Start with the square, it is the easiest to adapt into both a taller and a wider format later.
Step 2: Bring in your brand
There is no one-click brand push in the editor, so pull your colors and logo in by hand: keep your brand kit's profile open in another tab, and copy hex values into the fill and text color fields in the properties panel as you design. Place your logo from the media panel, and set headline text to your brand's heading font under Text and typography. If you want the post tagged to the brand automatically, start it from inside the brand profile's Work tab instead of the dashboard, see Applying a brand.
Step 3: Design the post
Build the layout with text, shapes, and images, exactly as you would on any page. Keep the key message and any logo away from the very edges, since a duplicate you resize to a taller or wider format later will not automatically reflow content for you.
Step 4: Duplicate the page
Once the first post is finished, right-click its tab in the page-tab strip and choose Duplicate, or press Ctrl+Shift+D. A full copy, objects, background, and size, lands on a new tab right after the original, named "(copy)". Rename it to something you will recognize, like the target platform, by double-clicking the tab and typing a new name.
Step 5: Resize the duplicate
- On the new tab, click an empty part of the canvas to deselect everything. The right panel switches to size controls.
- Pick a different product type, for example Story / Reel for a vertical 9:16 format, or type a custom size, or choose a platform preset such as Instagram Story or LinkedIn Post. See Artboard sizes for the full preset list and how units work.
- Existing objects keep their exact position and size when the canvas changes shape, nothing rescales automatically, so reposition and resize your text, logo, and images by hand to fit the new proportions.
Step 6: Repeat for each platform
Duplicate again from whichever version is closest to your next target size, a square post duplicates cleanly into another square variant, a vertical story duplicates cleanly into another vertical one, and resize. Group the whole set with a tag or a page group so it is easy to find later, see Page tabs and groups.
Step 7: Export the set
Export each tab individually with Ctrl+Shift+S, choosing PNG, JPG, WebP, or SVG per post. To export the whole set at once, select every tab in the set (Ctrl/Cmd-click each one) and use group export for a single ZIP instead of downloading one at a time. See Bulk and group export.
Keyboard shortcuts
| Shortcut | Action |
|---|---|
Ctrl+Shift+D | Duplicate the current page |
Alt+S / Alt+A | Fast switch between the versions in your set |
Ctrl+Shift+S | Open the export dialog |
Alt+1 | Open the Templates tab |
Common tasks
| Goal | Do this |
|---|---|
| Add a fourth platform later | Duplicate whichever existing version is closest in proportion, then resize |
| Keep the set findable | Tag every page in the set the same way, or keep them together as one page group |
| Match a size no preset covers | Type an exact width and height in the size controls, in pixels, millimeters, centimeters, or inches |
| Review the whole set before exporting | Hover each tab for a live thumbnail preview instead of clicking through every one |
Troubleshooting
A resized post looks empty in the new space
Resizing only changes the canvas, existing text, shapes, and images stay exactly where they were at their original size. Select and drag each element into its new proportions by hand, there is no automatic reflow.
Tips
Reach for a preset over guessing
A platform's on-screen dimensions change often enough that typing them from memory is a common source of slightly-wrong exports. Use the matching preset in the size controls first.
Duplicate keeps you safe
Duplicating a finished post before resizing it means the original stays untouched if a resize does not work out, just delete the failed duplicate and try again from the original.